1. Don't know if you really need a website?
2. So how do I build a website?
3. What are the differences between a website and a web presense?
4. Avoid common pitfall?
5. Can I just buy a book or program and create my own site?
We have 8 reasons why you might:
1. You have some information that would be helpful or interesting to someone somewhere.
- If your goals are educational, you can reach more people through the internet than any other way. People from all over the world will now have access to your information.
- The Internet is full of technical information to help and educate people.
- And it can be fun! With pictures, sounds, animation, and the ability to interact with your visitors, your message becomes more vibrant than through traditional printed media.
2. You have a product you would like to sell.
- Provide product information and/or pricing.
- Tell potential customers how to contact you.
- Allow your customers to order online.
3. You want to let people know about your business or organization.
- Reach more people than by handing out your business card.
- Keep your product information up-to-date.
- Add your website visitors to your mailing list.
4. You have customers who need your support.
- Your website is available 24 hours a day 7 days a week.
- Answer frequently asked questions.
- Provide phone and fax numbers and addresses so your customers can contact you.
5. You want feedback from your customers.
- Provide a feed back form to make it easy for your customers to give you their input.
- Conduct product surveys.
- Conduct customer service surveys to find out how you can improve.
6. You want to automate business process.
- Conduct business transaction over the net with internal or external customer.
- streamlining your internal workflow
7. You want to expand your business, domestically or internationally or both.
- E-mail saves $$$ on your phone/fax bill.
- You don't have to worry about time differences.
- You can offer your information in multiple languages.
8. You need to transfer information to other branches, salespeople on the road, international affiliates, etc.
- Transfer documents cheaper and faster than by UPS, FedEx, etc.
- Unlike a fax, your documents arrive in color!
- Password protect your files if extra privacy is needed.
If none of the above apply to you, then you really don't need a website. But, as you can see, most people can gain some advantage. Your need might be as simple as a single page listing contact information, similar to a yellow pages listing. Or maybe you would like to invite your website visitors to be added to your mailing list, or list volunteer opportunities for your non-profit organization, or set up a password protected section to transfer business documents to employees on a business trip. The World Wide Web is a powerful business and educational tool; don't miss the opportunity.
A website is a collection of web pages giving important information about your company and its products or services. It is an online advertisement for your company, but it can be more than just a marketing tool. But the cost and effort involved in creating and maintaining are significant.
For as little as a few dollars a month, a web presence will ensure customers can find you on the web as well as through traditional paper directories and listings. A web presence is a single web page, or a line in a web directory listing such as the online equivalent of the Yellow Pages, which gives key facts about your company: what it does, where it is and how it can be contacted.
1.Viewers demand substance, not just a pretty face. Fancy web sites will get you applause, but not necessarily more business. The biggest mistake made by new businesses on the net is trying to impress customers with a fancy, super-duper all-action web page that takes 10 minutes to load. Problem is, after the first 30 seconds your potential customer is gone! He or she is off surfing a competitor's page.
2. Common design errors, as simple as basic page layout problems including things like unreadable type, not enough white space, too much glitz, lack of proofreading (misspellings, typos, bad grammar), poor use of color, and busy backgrounds.
3. Keeping links current, removing outdated information and making sure the site is functioning properly are all critical to success. How many sites have you visited where the links are out of date... What does that say about the site owner, like maybe they're disinterested.
4. Continual maintenance should be the watch word. Sites need to be checked regularly for search engine positioning, updated business info, and to determine if it's time to move to newer technologies.
5. Many web designers use tools such as Frontpage to design sites. There are security holes in Frontpage extensions and these sites are difficult to maintain without the continued use of Frontpage making it difficult to move the site if it is ever necessary. WYSIWYG (What You See Is What You Get) tools may not generate html code that complies with the most recent standards, there is a good possibility that someone who uses it does not actually know HTML. A designer who knows HTML will be able to insure that your web site complies with these standards minmizing problems that occur when viewing a site in different browsers.
6. Watch out for compabiility issues with different type of browsers. Try to view your page on different computers with different browsers at different resolution. Remember, this is a business! You are trying to appeal to as many people as possible.
7. Avoid Java or frames. These can be used with great effect on internal pages, but web robots will not index your page if they run into either on the front page. And they are incompabilities among browsers.
1 You need to have one or more web pages. You may also need CGI scripts if you have forms or transaction that you want to process.
2. A place to store those pages that is accessible by Internet users. You can use a computer on your own premises or pay for the services of a site hosting company that specializes in storing web pages for other companies and organizations.
3. A domain name, which is Internet version of your company name. (By the way, domain names are rented, not bought.)
Absolutely. With an adequate manual or some web-design software, you could code a web page in a couple of hours. In fact, there are even free tutorials on the Internet to guide you through the web page creation process.
So if web page coding isn't rocket science, why can it cost so much? Coding a web page is typically the easy part. The biggest challenge is developing an effective, attractive design that complements your business image and promotes your products and services. And then there's the detail work and the testing—both are time-consuming and difficult activities.
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